She is the owner and founder of Benchmark Productions, which is the first production company to use digital technology in media production.
Rita is also one of the first people in Tanzania to introduce a modelling company and take modelling in commercials to a new height in terms of payment and quality.
Her company Benchmark remains one of the very few companies whose quality work is of high standards.
In 2007, she started a project – Bongo Star Search (BSS), which is a star search reality show that promotes music career of young Tanzanians by teaching them the skills they need to succeed as musicians.
Through BSS she has launched the career of many young artists as well played a great role in uplifting the music industry.
Rita is a partner to a charitable project of Tanzania Mitindo House (TMH), a non- governmental organization whose main purpose is to aid vulnerable Tanzanian children, particularly those afflicted with HIV/AIDS
TMH has successfully constructed an orphanage at Kigamboni in Dar es Salaam, which accommodates over 30 HIV/AIDS orphans, who are flourishing in good health, attending school with good attendance records and good grades.
MAONI YA AMINA DESIGN
Kila Binadamu ameumbwa kwa maana. Hakika Madame Rita Paulsen umeumbwa kuweza kusaidia kizazi kipya cha Kitanzania kwa kupitia muziki. Moyo wako wa huruma na upendo unaonekana kwa kila Mtanzania hasa kwa wale wanaokufahamu, na wale uliowahi kufanya nao kazi, mimi nikiwa mmojawapo. Umethubutu, umeweza, naweza kusema ni mwanamke mpiganaji kimaendeleo. Umeweka historia katika nchi yetu. Na ingependeza watu kama nyinyi Rais aweze kuutambua mchango wenu Kitaifa.